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Financial model

How PrimeJek structures financial planning, unit economics and country economics under the CFO mandate.

PrimeJek's financial model is maintained by the Office of the CFO as a single planning system linking corporate strategy to budgets, capital requirements and country expansion economics.

The model is built on documented assumptions rather than headline numbers. Figures are shared under the data-room access process, not published on the website.

Model architecture

The planning layers maintained inside the model.

  • Five-year planning horizon
  • Revenue architecture by product line
  • Cost base and operating model
  • Headcount and organisational planning
  • Country expansion budgets
  • Cash-flow and runway planning

Assumption discipline

Every driver is documented, sourced and reviewable.

  • Named owner per assumption
  • Source or rationale recorded
  • Sensitivity and scenario ranges
  • Version control between reporting cycles
  • Separation of committed and planned spend

Unit economics

Measured per market rather than as a single global blend.

  • Revenue per property record and per listing
  • Acquisition and onboarding cost
  • Servicing and operations cost
  • Contribution by product line
  • Country operator economics

Scenario planning

  • Base, conservative and expansion cases
  • Capital-constrained operating plan
  • Expansion sequencing by country
  • Downside runway protection

Reporting cadence

Internal reporting rhythm that keeps the model current.

  • Monthly management reporting
  • Quarterly re-forecast
  • Annual budget and plan reset
  • Board and investor reporting pack

Reviewing the model

Detailed figures and assumptions are released through the data room.